HTA plant retailing workshop event

Following the success of Plant Retailing ? Fit for the Future at Ball Colegrave in July, garden retailers and growers are invited to attend a free HTA workshop event.

Plants remain at the core of garden retail businesses and provide a real point of different from the competition ? the HTA workshop will look at the future of plant retailing and ask whether the industry is maximising its opportunities to drive sales.

The event will include a series of seminars covering the latest findings from eye tracker research showing how customers shop the plant area, plus top tips and examples to help grow plant sales and most importantly profit from them.

Neil Cummings, HTA regional business manager covering Northern Ireland, said: ?Growing and garden centre retailing have to move on in order to continue to attract a more demanding consumer. This seminar will give those attending an insight into the future of retailing and an opportunity to have their say on its direction.?

Speakers include: David Denny from the HTA, who will explore how customers shop in the plant area using the latest eye tracker research; Andy Bunker of Alton Garden Centre, who will be presenting a case study on his experience of running a plant area and attracting the customers? eye, and Kevin Waters who will provide expert merchandising tips on how to make your store stand out above the rest.

The event takes place on Wednesday 4 November from 10:30am ? 3:30pm at the College of Agriculture Food & Rural Enterprise in County Antrim.

For further information and to book your place, please contact: events@the-hta.org.uk

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