HTA: Why tea is causing a stir in cafes

Jemma Swallow, owner of boutique tearoom The Tea Box in Richmond upon Thames, will explore why loose leaf tea is the next big trend in cafes and how it can set you apart from your competition at next month?s HTA Catering Conference.


After a 14 year career in public relations, publishing and marketing, Jemma left her role as a web consultant in 2007 to establish The Tea Box with her partner Mike De Souza. Raising the quality and variety of tea served on the high street was their ultimate goal, followed by a pursuit to make the afternoon and high tea experience an affordable treat for everyone, as well as to reconnect people beyond the reaches of social media in a welcoming ?home from home? environment.


Jemma says “With speciality teas forming the fastest growing area within the tea industry, wise cafe owners around the world are now capitalising on this new trend to get one step ahead of the competition. Instant coffee in catering establishments is no longer acceptable for consumers so why compromise the quality of our great national beverage – tea? Selling loose leaf tea not only boosts your sales revenue but can also serve to enhance your reputation.”


Hear more at the HTA Catering Conference which takes place on Wednesday 12 February at the Hilton Hotel, Coventry. Aimed garden centre catering operators, the conference sponsored by Vision Commercial Kitchens, brings together industry experts and practitioners in order to showcase best practice, provide inspiration, tackle key common issues and look at the trends that lie ahead for garden centre catering.


Building on the success of last year?s sell-out event, this year will feature an even bigger exhibition which will allow delegates to meet with a range of key catering suppliers including Bibby Financial Services, Catering Design Group, Carford Group, Cawston Press, Country Choice and WMF.


Demand for this event is anticipated to be high and so make sure you don?t miss out by booking your place at or email


Book before 17 January to benefit from a ?25 early bird discount.

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