Hyve Group launches Spring Fair @ Home for February 2021

Hyve Group has announced Spring Fair @ Home which will be taking place virtually on 8-10 February 2021.

This year, in place of physical shows, Hyve Group’s UK portfolio will be going virtual. Designed to bring the industry together, Spring Fair @ Home will provide a key hub for industry professionals in the UK and around the world.

Spring Fair @ Home will provide key industry insights, as well as a first-hand look at the latest products, trends and collections. Amongst the exhibitor line up are names such as Coach House, Puckator, Moulin Roty, Paper Salad, T & G Woodware, and Alexander Thurlow.

Julie Driscoll, managing director for Hyve’s retail portfolio comments: “We are delighted to be offering a digital platform for the Spring Fair community this February. Whilst we are working hard towards the return of our physical events, I am so proud that the team have been able to develop a virtual offering that has proved so valuable to both retailers and brands during such a challenging time for retail both here in the UK and abroad.”

An exclusive content programme will provide access to of-the-minute industry intel, trend insights, peer-to-peer panel sessions, and more.

Dedicated virtual showrooms will also provide buyers with an easy and accessible way to discover new brands and see what their current partners have to offer. The virtual showroom will provide carefully curated brand line-ups on the Spring Fair website. Dynamic profile will allow brands and designers to put their best virtual foot forward, with capabilities to host videos, lookbooks, brand imagery and more.

Spring Fair @ Home will also see the return of the Product Showcase concept. Giving brands the opportunity to take buyers on showroom tours, or simply talk through their latest collection, the Product Showcase offers exhibitors the chance to submit a five-minute video to be shown to buyers during a sector-specific time slot.

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