Indian summer extends the season for gardeners

The Horticultural Trades Association – Indian summer extends the season for gardeners

The November issue of HTA Market Update, published this week, reveals that garden centre sales for September are up 15% on last year following a dry and warm month, which has encouraged consumers to continue to invest in their gardens.
The latest figures from the HTA Garden Retail Monitor show that garden retail sales are currently ahead by 10% (to the end of September) compared with 2013. This follows a rainy August where the national benchmark was at 2%. Figures are vastly improved from June 2014 when the average benchmark for national sales was -8% and gradually rose to 1% in July 2014. The figures highlight that the warm September had a positive influence on garden centre sales.Looking at gardening on TV and media exposure, nature programmes which are indirectly linked to horticulture (such as Countryfile) made the top 5 most popular programmes broadcasted during the week, reaching a high of over 7 million views in October. New gardening programmes introduced by the BBC in October include Glorious Gardens from Above presented by Christine Walkden and Big Dreams Small Spaces with Monty Don.This edition of Market Update also includes a special feature on attitudes of 30-45 years olds towards their garden, with a focus on marketing tactics that work, and the upcoming ?Love the Plot You?ve Got? industry campaign.



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