Retail pest control specialist, STV, saw off stiff competition to scoop the coveted Best Marketing Communications prize at the recent 2013 GIMA industry awards.
Highlighting excellence in a marketing initiative, the award recognises the power of STV?s unique web-based approach in solving everyday pest control crises quickly and easily.
Just four clicks on the pest selector function at www.stvpestcontrol.com, the website STV launched in 2012, guides users to recommended solutions for their particular problem, as well as a listing of local stockists. The marketing approach embraces social media too, communicating with users via reviews, FAQs and short films.
STV managing director, Edwin Allingham, said: ?We are delighted to have won this award for what I?d like to think is an extraordinary approach to solving very ordinary problems! Our objective with the website and pest selector is a simple one ? to help all UK householders achieve pest-free living, easily ? and it?s wonderful that something so straightforward should be recognised in this way.?