IPM ESSEN has closed with resounding success, having had more exhibitors and international visitors than ever before. For the first time, 1,604 exhibitors from 49 countries introduced their innovative products and services along the entire value added chain in horticulture at the world’s premier fair in 2015.
Four days’ long, everything on the whole site at Messe Essen revolved around the newest plant creations, improved technology, trendy floristry and efficient marketing instruments for the point of sale. From January 27 to 30, around 56,500 trade visitors travelled to the Ruhr metropolis. That represented seven percent more guests from abroad than in 2014.
“We are looking back at one of the most successful events in the 33-years history of IPM ESSEN. Never before have so many exhibitors introduced their innovations here as in 2015 and never before did so many visitors come from outside Germany. Those are top-class results,” Oliver P. Kuhrt, CEO of Messe Essen GmbH, was pleased about the outcome.
Increased Internationality and High Ordering Activities
In 2015, IPM ESSEN was once again able to increase its internationality substantially. 43 out of 100 visitors came from abroad. This figure was still 36 in 2014. With 83 percent, most of them are at home in Europe. It was possible to record rises particularly with regard to the guests at the fair from America (six percent of all visitors) and Asia (nine percent of all visitors). Three quarters of the visitors had purchasing and procurement responsibilities. A rise could also be registered in relation to the business deals concluded at the fair. More than a third placed orders for the coming season.
Raising the Value of the Plant as a Product
This year, IPM ESSEN was the meeting place in order to exchange ideas about the important subject of “Raising the Value of the Plant” and to develop new strategies. J?rgen Mertz, President of Zentralverband Gartenbau e. V. (“Central Horticultural Association”): “For me, the 2015 fair concentrated on the question of how we as a sector can increase the appreciation of our products and services. We have used the days at IPM ESSEN in order to hold a lot of constructive discussions. These have now resulted in a strong coalition which is assuming responsibility and, also in financial terms, has laid the foundation stone for a widespread image campaign. We are on a good path and are glad about every additional partner.”
The IPM Innovation Award presented by INDEGA (“Representation of interests of the German horticulture industry”) distinguished pioneering refinements in gardening technology. One winner was the phytho foamer from Knecht which was developed together with the disinfection manufacturer Menno Chemie. On the other hand, DH Licht can count itself amongst the victors with its new MGR E and MGR K lamps for plant lighting.
The Show Your Colours Award which was jointly organised by BIZZ Holland and Messe Essen honoured the plant with the most significant added value. The trophy was secured by the Rhododendron Bloombux? (‘Microhirs3’) which was created by Joh. Stolwijk & S?hne from the Netherlands and Diderk Heinje Pflanzenhandelsges. mbH & Co KG from Germany and can be utilised in particularly diverse ways not only in the private garden but also as a hedge in public spaces. The Hydrangea macrophylla Music Collection? by De Jong Plant bv from the Netherlands took second place. Third place went to the floating plants by R. Moerings bv, also from the Netherlands.