Johnson Lawn Seed football frenzy

by | Apr 8, 2016 | Products | 0 comments

Johnson Lawn Seed has launched its ?2016? lawn seed mix, designed to ?help create the perfect pitch for future Rooneys, Messis, or Ronaldos?. The launch of the seed mix ? and marketing campaign accompanying it ? coincides with the UEFA European Championship which takes place later this year.

According to the company, ?2016? offers the same varieties of grass supplied to the majority of the Euro 2016 stadia.

Johnsons Lawn Seed?s consumer manager Guy Jenkins?said: ?Euro 2016 represents a great sales opportunity for retailers. Quite often, sporting events can detract from time spent in the garden but with the year?s most exciting sporting event just around the corner, we are offering something unique, which is fantastic for football fans as well as retailers.

?It?s a great opportunity for garden centres and other key retailers in the sector to have fun with merchandising and POS, while at the same time driving impulse sales. It?s not too late for retailers to start getting involved now as part of the build-up to the summer?s biggest sporting event, as the whole country succumbs to football fever once again.?

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show


Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This