Later this month Johnsons Lawn Seed will join DLF Trifolium, and Turfline and Maison des Gazons, at the international garden trade event, Spoga+Gafa. Together the brands will showcase a strong portfolio of lawn seed products available to retailers across Europe, as well as demonstrating their commitment to helping retailers maximise year-round sales.
Johnsons Lawn Seed will be using its time at Spoga+Gafa to demonstrate its market-leading consumer offering. New products launching ahead of the 2016 season will include an exciting new addition to the TurfLine range, which is set to allow retailers to make the most of the football frenzy being whipped up ahead of the UEFA Euro Football Finals next summer.
Additionally, Johnsons Lawn Seed will also be displaying its wider proven profit-boosting products, including General Purpose, Quick Lawn and Luxury Lawn mixes amongst others. The company?s 2015 product introductions After Moss will also be showcased throughout the show, as will ?The 1? which has already secured widespread European coverage since its launch in late 2014.
A wider new product launch across all the European brands will also include ProNitro, a new fertiliser based coating for lawn seed. This coating has been designed to improve the speed of establishment, meaning thicker, denser lawns can be achieved in a much quicker time.
Johnsons Lawn Seed?s consumer manager Guy Jenkins said: ?We?re pleased to confirm our attendance at Spoga+Gafa alongside our parent company and European brands. The exhibition is the perfect place to demonstrate the strength of our combined offering across all of Europe for both pan-European retailers, as well as for those retailers which operate in a single country, whether as an independent retailer or as part of a bigger retail chain.? We look forward to speaking with a wide range of retail customers to discuss how we can help them to profit from lawn seed sales.
?I?ve no doubt that our new products launching at the show will be a big draw for any retailers wanting to offer something a little different, whilst continuing to deliver the highest quality lawn seed products possible.?