Johnsons Lawn Seeds? stand will be buzzing with football fever at Glee this year as a whole team of new product improvements are unleashed. There will also be a number of exciting range expansions, football themed giveaways, as well as a ?freestyle footballer? on hand to entertain the crowds.
Consumer manager Guy Jenkins said: “Last year we announced our ?campaign for quality? as an industry-wide call to action to ensure higher standards of lawn seed are reaching the market.
?This is of course still an ongoing topic. However we are doing everything we can to encourage confidence amongst consumers, part of this comes from continuing to offer new and exciting products.?At Glee this year we are showcasing a number of new additions, all of which have been designed to offer retailers the chance to stock the latest in grass seed technology.”
A football giveaway will also be taking place to coincide with an exciting new product addition to the Turfline range, and in anticipation of Euro football finals next summer.