Johnsons launches first paperless catalogue

The garden centre sales division of Johnsons of Whixley has launched its first paperless catalogue whilst taking on the slogan: “We grow trees, we don’t waste them.”

The division, which has supplied more than 700,000 plants to garden centres this year, would usually have its catalogue printed and sent out to customers. This year, it has gone paperless for the first time in 50 years to reduce paper wastage and help the environment. 

Johnsons is a net contributor to the environment from growing and supplying more than seven million plants and trees per year to low emission vehicles. Its irrigation system uses rainfall and runoff water from its reservoirs. The plants it supplies to UK wide planting schemes and private gardens help to reduce carbon dioxide from the air and greenhouse gases which create pollution.

Its BSI ISO 9001:2015 & 14001:2015 Quality, and Environmental standard credentials have underpinned business operations since 1992. The new paperless catalogue is one of many changes to the company’s systems with order processing going paperless too.

Group managing director, Graham Richardson, says: This was an obvious step for our garden centre sales department. In going paperless, we have saved tens of thousands of pages which by the end of the next year would have ended up in the bin or recycled and would have taken time to process. The benefits are significant from both an environmental and efficiency perspective.”

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