Johnsons Lawn Seed ?Campaign for Quality?: size matters

by | Mar 26, 2017 | News, Products | 0 comments

As part of its ongoing ?campaign for quality? Johnsons Lawn Seed is challenging retailers to question not just the quality of the product, but also the quantity of lawn seed that they receive in every box from their supplier.

In a trend that started in our supermarkets and is now shaping much of the wider UK retail market, it has become apparent that many suppliers are reducing the overall content of their product.? Total weights are being reduced whilst packaging continues to increase in size to give the illusion of added value, however prices are remaining static.? This means that many retailers are being short-changed by this trend, with consumers also feeling the impact in their pocket as the value for money decreases.

Guy Jenkins from the UK?s largest grass seed producer, DLF ? makers of the market-leading Johnsons Lawn Seed brand, said: ?We are notoriously a nation that likes to feel as though we are getting more for our money, often making purchasing decisions based on added-extras or multi-buy deals. However, many lawn seed suppliers are using this against the consumer and retailer, as in many cases the product ? both before and after promotion – still weighs less than it once did. As a result, consumers are going to feel short-changed when their purchase fails to go further than expected.? This then compounds the sense of dissatisfaction that they may also feel if they are unlucky enough to purchase the low-grade lawn seed blends that many suppliers are presently bringing to market. The knock-on effect to retailers will be a decreased consumer confidence, which will ultimately lead to fewer sales.?

Guy continued: ?Through talking with our retail customers ? in particular one of the UK?s fastest growing retailers – it has come as no surprise that those which focus on looking after their customers by refusing to downsize quantities, and recognise that value for money and quality are not mutually exclusive, maintain higher levels of customer satisfaction and loyalty. I therefore urge retailers to work closely with their supply chain to ensure that quality and quantity expectations are maintained to ensure the long-term future of our business and industry reputation.?

All of Johnsons Lawn Seed products have been packaged so that each box services the increasing scale of the average lawn size, ranging from 10m2 to 200m2. The brand website ? www.johnsonslawnseed.com – also features a special tool designed to help consumers calculate how much seed they need for either overseeding or new lawn creation. By answering three simple on-box questions, end-users are able to see exactly how much seed is required across Johnsons? full product portfolio, meaning every single lawn seed and every penny spent is managed and delivers the best possible ROI.

Find out more

To find out more about Johnsons Lawn Seed products please visit www.johnsonslawnseed.com

more latest news ➡

Feverfew launched new gardening apparel for women

Meet the supplier: Feverfew Garden Co

Taking the gardening glove market by storm, Feverfew Garden Co is the UK’s first garden wear brand exclusively designed for women, by women. Garden Centre Retail catches up with Rachel Eunson, the driving force behind the brand. As with many recent ventures,...

HSBC economist

Ex HSBC economist to speak at GCA conference 2024

Former HSBC Head of Economics will be helping delegates at the Garden Centre Association’s (GCA) annual conference understand the resurgence of inflation and the challenges that it continues to bring (January 28 until 31, 2024). Mark Berrisford-Smith, who worked...

Primeur Whiskey Barrel

Primeur launches new range of recycled planters

Looking to the 2024 season, garden retailers can step up their sustainability game and enhance their outdoor offer with a brand-new Primeur range of recycled planter designs and colourways. If you are keen to stay ahead of the curve and meet the increasing demand...

Sustainable pest control launched on GROW platform

GCA GROW launches sustainable pest control course

Garden centre staff can now gain knowledge to help customers to deter and combat pests in a more natural, sustainable way via the GCA GROW (Garden Retail Online Workshops) e-Learning platform. The organisation has launched its new Sustainable Pest Control course....

Rising stars with Gordon Emslie

Rising Stars finalists announced

Five individuals from GCA member garden centres have reached the finals of the industry body’s Rising Stars programme sponsored by Westland Horticulture. The staff were put forward by their garden centres and took part in a series of workshops this year. GCA...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This