Johnsons builds on successful rebrand with new ideas for 2017

by | Jul 13, 2016 | News | 0 comments

Following its well-received re-branding for the 2016 season, ?Johnsons is building on the success of the fresh, bright design introduced across all packets and point-of-sale material for the 2017 retail seed selling season.

Among its marketing innovations is an attractive Create your own Cottage Garden counter-top display unit offering 12 annual and perennial flower varieties perfect for designing old-fashioned, nostalgic gardens with a professional feel; they will appeal to keen gardeners and impulse purchasers alike.

Enthusiastic vegetable gardeners are sure to notice the introduction of onion Exhibition, displayed in its own compact counter unit. This ?remarkably similar descendant of The Kelsae is a first-rate substitute while seed of its progenitor remains in short supply; its keen pricing (?2.99 for 100 seeds) will be appreciated by potential exhibitors.

Johnsons Little Gardeners

Johnsons Little Gardeners range is already a success story with retailers – and to make it even more appealing to consumers a new wooden stand has been devised on which to display the entire range. The new-look unit has bright graphics, making it really impactful and sure to attract attention from parents and grandparents. The new display is available to all retailers ordering the full Little Gardeners range.

Among many new seed introductions for 2017 are three exclusive flowers, including nasturtium Whirylbird Tangerine and striped Cosmos Rosetta, and four exclusive vegetables, including super-sweet squash Coquina Inca Gold F1 and very early leek Warwick F1.

more latest news ➡

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This