Just Desserts launches its own retail brand with cake range

by | Dec 16, 2016 | News | 0 comments

A bakery has launched its own retail brand of family-sized cakes aimed at independent delis, farm shops, garden centres and high end retail outlets.

After more than 30 years as a supplier to the foodservice market, Shipley-based Just Desserts has created its own retail brand. The family-run bakers and patissiers has created a small range of traditional, handmade cakes ?including victoria sponge, lemon drizzle and salted caramel cake.

James O?Dwyer, managing director of Just Desserts, said: ?We bake more than 130 premium products for the foodservice sector, but recognised the opportunity to market a branded cake to high end retailers.

?We have already seen a surge in business for our foodservice products across garden centre cafes, so it wasn?t too big a leap for the business to use tried and tested recipes to develop a cake range that would appeal to premium retailers.

?Customers are enjoying our products in cafes, so we wanted to make our cakes available for them to enjoy at home. We are confident that the new range will be well received.?

All three cakes, made to tried and tested recipes, are available in new packaging designed to reflect the handcrafted qualities of the product. Just Desserts plans to add to the initial range with new flavours such as coffee and walnut, chocolate and blueberry and vanilla. Just Desserts produces a wide range of premium desserts and pastries which are traditionally handcrafted to its own recipes.

The company was established by husband and wife team James and Carol O?Dwyer in 1985 when they made their first cake at the famous Salts Mill, Bradford. The handmade desserts specialist has seen sales increase across its foodservice customer base in the last few years, which has led to expansion into a third unit to grow the footprint of the business by 50 per cent. This move into developing a retail cake brand forms part of the company?s strategy to develop new channels for its products outside its core market.

Article source?

more latest news ➡

GCA Grow recognised at 2024 Totara Awards

GCA GROW platform takes silver at Totara Awards

The Garden Centre Association’s Garden Retail Online Workshops (GROW) e-Learning platform was presented with a ‘Highly Commended’ at the recent Totara Awards. GROW received the accolade in the ‘Best Extended Enterprise Solution’ category and was given a special...

57% of businesses expect never to be cashless

57% of businesses expect to never be fully cashless

Cash is here to stay, with nearly 6-in-10 businesses (57%) expecting to never be entirely cashless despite the widespread adoption of electronic, card and mobile payments. This is according to The Cash Chasm, a new research report from global cash management...

Squire's steady financial results

Squire’s charts a steady course

‘Charting a steady course in marginally calmer waters’ probably best describes Squire’s performance in their financial year ending 31 July 2023, after the somewhat rolling seas of the Covid and immediate post Covid era. This year’s results were, as anticipated, a...

Robert Cook joins Dobbies

Dobbies appoints Robert Cook as board advisor

Renowned hospitality professional, Robert Cook, has joined Dobbies as a board advisor to support the strategic development of its restaurant business. A seasoned hospitality CEO, Robert has led a number of the UK’s hospitality and leisure businesses...

GCA Barometer of Trade figures 'very good'

March BoT figures show a ‘very strong month’ says GCA

The Barometer of Trade (BoT) figures from the Garden Centre Association (GCA) for March 2024 have been revealed and are ‘very strong’ when compared with the same month last year. According to data submitted by the organisation’s member garden centres, none of the...

Rajesh Gupta joins DObbies

Dobbies Garden Centres appoints Rajesh Gupta

Dobbies further strengthens its senior leadership team with the appointment of Rajesh Gupta as Strategy and Business Development Director. Rajesh qualified as a Chartered Accountant with KPMG and has 20 years’ experience in retail working in strategy, business...

Marcus Eyles leaves Dobbies

Marcus Eyles departs Dobbies after seven years

Marcus Eyles has decided to move on from his role as Horticulture Director at Dobbies to pursue a new chapter in his illustrious 40-year career. Marcus joined Dobbies, the UK’s leading garden centre retailer, in 2017 as Head of Online, before progressing to...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This