Kelkay impresses retail buyers at Glee 2014

Kelkay, the market leading manufacturer and distributor of aggregates, enjoyed a series of resounding successes at Glee 2014 in September.

Garden centre buyers were particularly impressed with the company?s new See it Used displays. Combining attractive and informative point of sale, the See it Used displays promote multiple paving and aggregate products offering retailers greater flexibility to merchandise. They also provide better opportunities for linked sales whilst creating consumer aspirations from the lifestyle presentations.

Retailers were impressed with the level of interest The Great Amazon Falls water feature received, resulting in an excellent uptake with many acknowledging the impact of a show stopping centre piece to in store displays.

2015 sees the launch of an entirely new category ? garden accessories. This range includes Garden Gabions available in 2 sizes and the Gravel Pave system?. Customers can use the Garden Gabions to create corner seats, benches, area dividers, banking, borders and raised growing beds. Contemporary or traditional style can be achieved by using a wide choice of stone fills. Garden retailers were quick to see how these products will help time strapped consumers create the ideal garden quickly and easily.

Granite Cobble mat sets available in contemporary greys and traditional rose have proved to be very popular. This unique premium product is a versatile way of transforming gardens at a competitive price point.

Another new launch that attracted great attention was the Twit Twoo collection. This range of self-contained indoor water features includes 6 popular Owls designs created for table tops and mantelpieces, individually packaged in full colour boxes. The range was an instant hit with retailers, as it has bestseller potential in both indoor and gift categories.

Reflecting on a memorable show, Antony Harker, managing director at Kelkay, said: ?We?re delighted with the enthusiastic response of retail buyers to the products we showcased at Glee this year. With the addition of our new launches and eye-catching merchandising, this really will help garden centres increase their profits.?

Kelkay?s brand portfolio includes Borderstone?, Build Mate?, easyfountain? and Henri? providing retailers with single source of supply for a wide range of garden products.

By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have seen sales grow in these categories.

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