Kelkay to launch 107 new products at Glee 2014

Kelkay – leading manufacturer and distributor of aggregates and paving will be unveiling their biggest ever new product launch at Glee 2014. With over 100 new products, customers will see additions across all categories. Kelkays brands include Borderstone?, Buildmate?, easy fountain? and Henri?, providing retailers with a single source for a wide range of garden products.

Much of the focus this year is on hard landscaping, with new and expanded ranges of aggregates, paving and rockery stones. Also being launched is the new generation concept of merchandising aimed to promote and increase sales of feature patio kits.

The “see it used patio display kit” will give greater flexibility to merchandise, promoting lifestyle selling displays and creating better opportunities for linked sales.

Kelkay are completely re-branding their current Gardenstone? range to Borderstone? this with the addition of the Borderstone? paving which includes patio kits, stepping stones, edgings and walling’s will be launched at Glee 2014. The clean, contemporary branding will feature on all existing and new lines added to the range.?

A brand new category of block paving ranges being merchandised using their highly successful and proven modular merchandising systems incorporating the ability to generate sales by the unit, by the pack and also using the Home Delivery Service. These new products are available in 3 different ranges and 6 colour ways to suit all age groups and styles.

easyfountain? the UKs best selling water feature range will see the addition of over 30 new designs for 2015 including the Twit Twoo collection. This range of indoor water features includes popular owl designs are created for table tops and mantelpieces, The product is available in six designs, which will bring calm to any room. Each design includes a water recirculation pump with no need for a permanent water supply. Each item is individually packaged in a full colour box making an ideal gift. The recommended retail price (RRP) of the Twit Twoo is ?29.99.

Looking forward to the show, Antony Harker, managing director at Kelkay said: “This years launch is part of our biggest ever unveiling of new products at Glee. We’re excited to be giving retailers a huge range of new sales opportunities in the run up to Christmas and beyond.”

By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units, display stands and garden retailers have continued to see sales growth within these categories.

Glee 2014 takes place at the NEC, Birmingham, 14-16 September. Kelkay is exhibiting on stands A10-C11 and F06-E07.

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