The Garden Centre Association (GCA) is urging members to make sure they submit their entries for the Worrall Cup in time for judging this month (January, 2015).
The deadline for entries is 5pm on Friday, January 16 and the cup will be awarded during the association?s annual conference on January 27.
Iain Wylie, Chief Executive of the GCA, said: ?We have already had quite a few entries for the award and would like to remind any members planning to enter that this is their last chance to do so.?We?re looking for the garden centre that has come up with the best, most inspiring marketing campaign or initiative. We want our members to show flair and creativity and most importantly inspire other members to follow suit.?As this award is not influenced by the annual inspection all entries have an equal chance of winning when the judging panel meet to assess the merits of each submission and decide the winner.?
Iain added: ?The entries will be judged by an independent panel of judges with marketing expertise. The winner will be announced during our annual dinner awards ceremony, which takes place at the end of our annual conference, on the evening of Tuesday, January 27.?As always our conference will provide attendees with pertinent information on key aspects of the garden centre industry to assist members in achieving their business goals.?The information shared will focus on a wide range of topics, including merchandising, marketing and management. There will also be plenty of opportunities for delegates to network and socialise.?
The GCA conference, which is sponsored by Scotts and Westland Horticulture, takes place at the De Vere Carden Park in Chester from January 25 until 28.