Li-Lo Leisure acquires Westwoods Global

Westwoods Global has been acquired by garden furniture supplier, Li-Lo Leisure.

While Westwoods is best known for supplying garden centres with garden sundries and accessories such as tools, hanging baskets, bird feeders and pet beds, it was their Christmas range that was the main appeal to Li-Lo Leisure. The Christmas range gives Li-Lo as an opportunity to generate sales at a time of year when volumes in its core ranges are low.

Although both companies will keep their operations independent of one another, both brands will be sold to customers by their sales agents so that the potential range of outlets for each business will be extended ? and for Westwoods in particular. According to head of sales Bradley Tilson, it is hoped that the addition of Westwoods will add 50% to the group?s turnover.

For customers who wish to inspect both ranges, the companies will both feature their products in a London showroom. Li-lo will also have a stand at Solex and the Spring Fair, and Westwoods has booked a stand at Glee.

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