Liberon reigns as online expert

Liberon, the UK?s leading manufacturer of wood care products is delighted to launch its new and improved website www.woodcareexpert.co.uk, making the brand fully accessible for both professionals and consumers alike.?

Optimised for both tablet and mobile, the new site has a modern, flat design using full-screen homepage video content to create a premium feel without losing the traditional values of the brand.? It is the only platform where users can view all 300 product lines available within the Liberon ranges.

In addition, the store locator is searchable by postcode and town and gives both DIY and professional users the ability to finds the nearest stockist of Liberon products whilst out and about.

The site also provides users with full coverage calculators, recommended tools and application techniques, and all are easily accessible to ensure the consumer has all of the information needed to complete the job including the correct amount and associated tools required.

Built on the cutting-edge Sitecore platform, the new website provides personalised content for each user. Plus it ensures the ?Step by Step? and ?How to? information in video content is of exceptional quality.

?We were delighted to be working with Liberon to revamp the site.? For Liberon this is an exciting step forward in creating more brand engagement with its end users. This site is optimised for tablet and mobile to help users get more product info when on-site or in-store. Through this website Liberon hopes to learn more about its consumers and help them better understand the wide product range available? says Paul Stephens, Director of Sagittarius Marketing.

The new website is being supported with a national online advertising campaign with PPC and RTB campaigns to assist in driving consumers to the stockists of the brand and a new revamped on and offline PR and social media campaigns.

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