Tong Garden Centre has announced that a Bradford literacy charity will be its Charity of the Year.
The team aims to raise £10,000 for Bradford Stories. This will be through a series of fund-raising events and collection boxes at the tills.
Bradford Stories is an initiative from the National Literacy Trust and Bradford Council. It aims to improve literacy levels in the city.
Indoor Manager Dennis Keen heads up the Charity Committee at the Tong Lane business. He says: “We’re planning fun initiatives for staff and customers to get involved with.
“We’re launching our campaign with the Tour De Yorkshire Ride on 5th May.
“The group hopes to raise £4,000 from the 78k ride on some of the same roads as the final stage of the Tour de Yorkshire pro race.”
Imran Hafeez, Manager of the National Literacy Trust Hub in Bradford, said:
“We’re delighted Tong Garden Centre chose the National Literacy Trust as their charity. Since launching Bradford Stories, we have delivered lots of projects.
“There is still much more to do. Our partnerships with businesses are vital to ensure that every child in Bradford has the literacy skills they need.”
Tong’s Marketing Manager Jo Dales says: “The community is at the heart of everything we do at Tong. We’re delighted to help young people grow by unlocking the opportunities that being able to read brings.”