Liz Hutson roadshow attracts support from Gardman

Gardman is among a raft of industry suppliers supporting a series of one-day training events organised by former GCA inspector Liz Hutson.

The ?Grow Your Own Profits? roadshow sessions, running over February and March 2016, are designed to help garden centres maximise sales of bulbs, seeds, plants, garden sundries, irrigation and bird care.

A key aim is to increase footfall and average spend, particularly in core gardening, via as many channels as possible. Topics will include why sales of many plants fail to reach their full potential, how to target customers of all ages and abilities, training to increase staff knowledge and implementing realistic strategies.

The courses are intended for planteria and sundries staff, owners, managers and marketing employees. Delegates will take away a comprehensive set of training materials.

Liz Hutson explained: ?Improving product knowledge and increasing staff motivation and confidence will have a marked impact on the bottom line and if this is combined with better internal and external communication with the consumer, it can only enhance sales further and held centres make the most of every square metre of selling space.?

Gardman?s director of business development, Lolly Lee, said: ?As leading suppliers of core gardening and bird care products, Gardman had no hesitation in offering its support for Liz?s initiative. Good product knowledge helps staff to engage with customers and improve the retail experience, and we believe garden centres will find this a great way to up their game.?

For details and booking, visit:

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