Love Your Plot Materclasses a success

Over 100 delegates nationwide have gone through the Love Your Plot Masterclasses in the last few weeks.

The aim was to help garden centre and nursery teams to use the GIMB research to attract new 30-45 age group customers and construct displays to show them how to use their outdoor spaces for relaxation and fun with family and friends.

Teams discussed some of the theory and opportunities ? then got out into the plant areas at the various venues to build inspiring displays.

Ian Boardman, who facilitated the days, said: ?The enthusiasm from teams was huge. Lots of ideas were discussed and generated. It?s about selling fun, relaxation, transforming unkempt areas and simply enjoying being outdoors.?

Huw Lewis from The Old Railway Garden Centre near Brecon hosted a Love Your Plot Masterclass in February and reported back recently how it had gone.

?We had a great day with lots of ideas and discussion generated. The teams built displays during the Masterclass and we kept them in place to judge customer reaction. They love them ? and our sales of planted containers are 91% up on last year!?

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