Are millennials driving houseplant sales in garden centres?

by | Dec 12, 2017 | Business, Features | 0 comments

The Present Tree discusses the health benefits houseplants offer millennials,?and how the emerging indoor gardening trend will progress is 2018.

2017 was the year that millennials bought more houseplants than any other age demographic, with more than 14 million posts on Instagram hash tagged plants. As fewer millennials are buying homes, the exposure to nature is often limited in tiny rented flats. The emerging houseplant trend followed numerous studies, suggesting young consumers are becoming more environmentally aware and food conscious than any other generation, with trendy terms like natural, organic and sustainable growing in popularity.

Yet mocked as plant hoarders to fill a so-called ?void in their hearts? or desire to nurture something, could it be that millennials are actually catching onto the great health benefits that indoor gardening offers?

You don?t need to be an Environmental Scientist to know that the benefits of indoor plants go far beyond the aesthetic, and the year 2018 will witness more 20- and 30- somethings grow plants indoors for reasons aside from d?cor.

Boosts Brain Power, Creativity and Productivity

In an age where smartphones are ?destroying a generation?, are millennials using plants to increase their productivity at work?

Researchers at the University of Exeter found that creativity increases 45% in spaces with plants, and many studies have shown that working in a green environment can have a dramatic effect on mental capacity.

Just like being outdoors, having plants at home improves concentration, memory and productivity. Being ?under the influence? of plants can even show an increase in memory retention of up to 20%.

Lifts Mood

Do houseplants make your customers happier? Small living spaces have prompted a desire to express creativity and add life into millennial?s flats; and research has shown that those who spend time in a room with plants rate themselves as more confident and energised compared to those without. Adding plants to your home environment is proven to make you feel more happy and relaxed.

Improves Air Quality and Cold-Related Illnesses

There is a variety of different toxic chemicals lurking in homes, and research by NASA has revealed that houseplants significantly decrease air toxins by 87% in a period of 24 hours.

For young city dwellers, the removal of these nasty chemicals including carbon monoxide and cigarette smoke, leads to raised humidity levels, removing allergens and decreasing mild health conditions, such as sore throats and colds.

In the long-term, the presence of plants at home will lower risks of respiratory disorders as well as chronic headaches, eye irritation and dry skin.

Reduces Stress Levels and Improves Comfort

Juggling a busy work-social life can be difficult, and young people in the UK have some of the worst stress levels in the world. Researchers have proven that adopting a plant at home or in the office place reduces perceived stress levels; and a study in 2008 revealed hospital patients with indoor plants in their rooms reported lower stress levels compared to those without.

Millennials want to spend money on things that make them happy, and simply being connected to nature indoors is proven to bring a significant increase in heath, happiness and comfort.

Trends for 2018?

As interests evolve and millennials grow older, will the houseplant trend continue to rise in 2018?

High student loans, declining rates of home ownership and economic instability to afford children, have introduced the simple yet effective idea of indoor houseplants that give young people a sense of ownership and responsibility.

Indoor greenery is a home-staple for many more reasons than just d?cor, and millennials have tapped into a trend that not only satisfies the aesthetic, but brings great health and mental benefits to those who nurture it.

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show

BURGON & BALL WINS FOUR STARS AT RHS CHELSEA

Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This