The British beauty brand takes its long-standing Save the Bees campaign to the next phase with a parliamentary petition and announces an exclusive partnership with iconic designer Bella Freud to raise funds for the cause.
For over a decade, Neal’s Yard Remedies has been campaigning for bees facing dramatic decline. In 2012, it launched the family favourite Bee Lovely, and since then, it has donated 3% of sales from the collection to bee conservation charities. In 2013, the company delivered its Bee Lovely petition with 117,000 signatures to 10 Downing Street, lobbying the government to ban three toxic neonicotinoid pesticides within the EU. However, over the past two years, the government has issued emergency authorisations to allow the use of thiamethoxam – a common neonicotinoid pesticide – on sugar beet crop, against the advice of its expert advisors.
This next phase comes after Neal’s Yard Remedies’ co-owner Anabel Kindersley rallied the support of over 55 British businesses and organisations to co-sign her open letter calling on the government to ban harmful neonicotinoids completely, following the reauthorisations. The overwhelming success of the letter led to Anabel hosting a Bee Symposium in June, bringing together environmental experts and industry leaders to address the devastating effects of toxic pesticides on wildlife, farming and pollinators. The businesses and organisations backing Anabel’s campaign and utilising their platforms to support the cause have a collective reach of 30 million, making them instrumental in driving meaningful change.
Anabel emphasises the importance of corporate collaboration, saying, “the good thing about business is we can innovate, problem solve and tax raise to support farmers. I want this to be a positive campaign, to help [farmers] to find a way out, wean them off [pesticides], and move away from negative and destructive ways.”
Now, Anabel’s petition is focused on the government’s actions to set a national target for pesticide reduction aimed at decreasing the amount used and toxicity levels, as well as supporting farmers to adopt nature-friendly approaches to pest management. Neal’s Yard Remedies hopes to gather 100,000 signatures for the issue to be debated in parliament and raise greater public awareness.
As part of this next phase, Neal’s Yard Remedies has partnered with iconic British designer Bella Freud, who has designed an exclusive T-shirt for the cause. All proceeds will be donated to bee conservation and nature-friendly farming initiatives.
Made in Dorset from 100% soft organic cotton, this limited-edition classic white T-shirt pays homage to the humble yet vital bee in the eponymous label’s signature style.
RRP: £25.00 | Available from www.nealsyardremedies.com