Blue Diamond Ltd has announced the appointment of Patricia Alford-Burnett as a non-executive director.
According to the company, Patricia has served as the CEO of both public and privately owned organisations, and is an experienced multi-channel retailer.
Blue Diamond non-executive director
Most recently she was CEO of The White Company for six years and prior to that served as CEO of ILLUM, a prestigious Danish department store operator.
She is currently a retail consultant and adviser, mentoring CEOs and their senior teams. She is an expert at building commercial brands.
Chairman of the large garden centre group, Simon Burke said: ?Patricia will bring many qualities to our board, but I am particularly looking forward to the perspective she will bring from the point of view of our female customers.
“She will also bring insights into the brand, marketing, online, people and culture. I am confident that she will contribute significantly to the ongoing success of the company.?