The Garden Industry Marketing Board (GIMB) has contracted Holly Garland and the team at garlandpr to co-ordinate the industry-wide Love the Plot You?ve Got campaign.
As director and founder of garlandpr, Holly brings with her a successful track record of achieving great results for a variety of clients in a range of different sectors from PR to consumer awareness and engagement campaigns.
Chair of the GIMB, Keith Nicholson from Westland Horticulture, said: ?We are delighted that Holly and her team is working with us to help take the campaign forward in 2016 and beyond. They bring with them a lot of experience and enthusiasm from the various clients and roles that they have had.?
Commenting on the award of the contract, Holly Garland said: ?This is a fantastic campaign with masses of potential.?The support that the industry has given to the campaign to date is inspirational and we are really looking forward to working with everyone to take it to the next level.”
Love the Plot You?ve Got is designed to help and inspire 30 to 45 year olds who have access to a garden or outdoor space but don?t currently make use of it. Industry research has revealed that skills and knowledge once handed from one generation to another are being lost, and that while lots of people want to improve their outdoor spaces and environment, a lack of knowledge and confidence is holding them back.
For more information, please visit: www.loveyourplot.com