New deli opens in Cheddar Garden Centre

A new deli has opened at Cheddar Garden Centre. The Loaf & Larder deli, run by Dorset-based firm Olives Et Al, is described as a “restaurant without tables”. It will source products from local suppliers and use them to create ranges of cakes, pies, salads, quiches, biscuits and breads made fresh on site each day.

Many other local suppliers are on board including Hobbs House Bakery, the Tea House Emporium, Luscombe drinks, Chew Moo’s Ice Cream, Pipers Farm and Griffiths Butchers Chilled Meats, Perry Cider, Cheddar Ales, Olives Et Al’s Olives, Dressings, Nuts, Sauce and Snacks as well as a fully loaded cheese counter with local, regional and international cheeses. Rupert Morris, head of retail for Olives Et Al, said: “Creating Loaf & Larder has been great fun and the idea of making fresh food every day as well as stocking lots of things for the larder seems to have grabbed people’s imagination. So far the levels of interest as we’ve been kitting it out have been really high and it’ll be wonderful to get it all up and running. Once we’re up and running we’ll be offering a series of events, tastings and sessions to show what Loaf & Larder is all about – after all, the Olives Et Al maxim is to ‘live more and eat very happily’ and we’d love to help people do just that.” Launch offers run until August 3.

Shepton Mallet Cider Mill is giving two of its ciders a fresh new look to celebrate their English heritage. It has developed a new identity for its Ye Olde English cider to coincide with the launch of a new drink, Ye Olde English 1770, to meet demand for premium ciders with an authentic English pedigree. It has also unveiled a new identity for its popular cider K to reflect its quality and understated style.

The new look for K will stick with its minimalist design, including the recognisable red ?K? symbol on a matt black can. It will also feature a gold top combined with a red ring pull, which is discreetly branded with the K mark. Alongside the new identity, the Mill is introducing a new can format (330ml) for K. David Caffrey, brand manager for Shepton Mallet Cider Mill, said: ?With an increased interest in the traditional values of cider, we wanted to remind consumers?of the tradition and craft behind Ye Olde English and K, and the new look for the products reflects that.”

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