New Fibreclay alternative launched

The Pot Company has launched their new ?Clayfibre? range as an alternative for the ceased ?Fibreclay? planter.

The ?Clayfibre? range is manufactured using similar eco-friendly techniques and recycled materials that will weather gently and realistic.

The range is based on the successful ?Fibreclay? planter which ceased production late last year and The Pot Company feel they have now sourced a high quality, direct replacement and have already started bringing containers into the UK.

?Fibreclay has been an important part of our business for a number of years,? explains Natalie Sharp, manager of the Pot Company, who held one of only two licences to bring Fibreclay into the UK.

?It is a staple range across our customer base, so it was vital for us to source a replacement as swiftly as possible, but without sacrificing quality.

?It has taken a little longer than we had hoped, as we rejected several trial materials, but our priority was getting the product right and we are very pleased with the results. Many of our customers actually prefer Clayfibre to Fibreclay.?

Clayfibre ? which is made using techniques that require only 10% of the energy needed for ceramic and plastic equivalents – is available in a wide range of shapes and sizes, including classic Chelsea boxes, troughs and cylinders. It also represents the same excellent value as Fibreclay.

?As part of our commitment to hold as many 2014 prices as possible, we have decided to offer Clayfibre at last season?s rates for Fibreclay,? adds Sharp.

?We will also continue to allow our customers to buy the exact sizes they require and not insist on them buying full sets.?

The Pot Company took their first delivery of Clayfibre last month. Whilst some models have already sold out, further containers are scheduled across the summer.

For more information please visit www.thepotco.com or call 01892 890 353.

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