New itower to help garden centre growth

Visible Impact, a sales development, marketing and communication consultancy, has created a new communication platform developed specifically for garden centres and suppliers to drive customer awareness and sales.

The itower, is a sleek but sturdy free-standing unit, which comes with a high definition portrait screen to deliver clear and compelling customer communication. It comprises part of a structured sales and marketing communication package, formulated to influence customers and to positively drive incremental sales and awareness of garden centres services, facilities and marketing activity.

The screen offers vibrancy and clarity at twice the brightness of a traditional TV monitor and is presented to customers at eye-level and in the familiar poster format, identified as two key factors for a positive and effective customer communication strategy.

The units can currently be seen at Longacres, Coolings, Monkton Elm and Dean?s Garden Centres.? Each itower is monitored and once signed off by the centres, the screen content is uploaded to the units by Visible Impact. Whether for an individual centre or a group, the itowers are managed centrally to minimise the workload of the centre.

Amanda Buck, Visible Impact explains, ?The itower package is much more than just a digital screen, it provides support for marketing activity, forward planning and continuous assessment. It also offers clearer customer communication and an innovative platform for garden centres to generate incremental sales and increase customer awareness of their own facilities or marketing activity taking place within the centre. The next installations will take place in February/March, ready for the new season and we are anticipating a very busy period for us!?

Creativity and flexibility are the cornerstones of this new sales and marketing opportunity, enabling supplier product promotions and general customer awareness campaigns to be brought to life. There is also the option to include video animation which provides another avenue to demonstrate new products and influence customer decisions, whether it be a planned or impulse purchase.

The fully managed marketing and sales support package includes all design, operational management and forward planning, delivering a support package created to evolve with and adapt to your business.

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