New look, new Glee

by | May 4, 2017 | Community, News | 0 comments

glee

With a rich 40 year plus history, it?s safe to say that Glee ? the leading annual trade exhibition for the garden and outdoor living retail industry ? has witnessed somewhat of a style evolution over the last four decades. Now, as we head towards the 2017 show, the show?s branding and creative and has been updated once again, creating a new look that is bolder, brighter and brimming with freshness.

Rolled out across Glee marketing collateral, dedicated website and throughout the show itself, the new branding is reflective of the changes taking place at the exhibition. Following a continued period of growth, Glee?s proposition is developing to meet the ever-evolving needs of the market which it represents. The new look has been designed to breathe new life into Glee, creating a visual backdrop that is both modern and relevant, and unlike anything that the show has seen before.

The inspiration for the innovative design came from leading trend forecasters, WGSN?s latest research. From the colours that will be ?in? throughout the coming season, to creating a look that packs a punch, Glee?s new creative is set to inspire and excite both exhibitors and visitors alike.

Featuring a bold new colour palette of the latest pantone colours, the new logo will be supported by new sector specific logos, designed to make navigating the various aspects of the show much easier. The overall branding also benefits from using photographic negative images that together with the new colours create a real eye-catching and contemporary design.

Glee?s event director, Matthew Mein, said: ?Glee is changing; it?s growing and maturing.? The last few years have been a period of notable change for the exhibition, and now felt like the right time to launch the show with a brand-new look and feel, featuring a design that feels both relevant, timely and modern. Glee?s proposition regarding both its added-value show features and new product innovation is very much focussed on latest trends, and we wanted to carry this theme across all aspects of our planning. It?s a very different look for Glee, but I believe it is reflective of the evolution that garden retailing is currently undertaking, and I hope that our exhibitors and visitors will like the changes as much as we do.?

To view Glee?s new look be sure to visit the exhibition?s newly launched website ? www.gleebirmingham.com. User-friendly, and featuring the latest product information via its ?great products? link, the new website makes it even easier for suppliers and retailers to optimise their Glee journey both in the lead up to and during the September show. A new FAQs section will also arm exhibitors and visitors with all the information they will need to maximise their time at the show.

Matthew added: ?Gleebirmingham.com is an essential part of Glee?s year-round offering, and offers a number of benefits from planning your visit to showcasing the latest product innovations, the website has been stripped back and updated to create not only a visual feast but also a tool that is easy to navigate, providing a 365-day resource for the garden retail industry.?

more latest news ➡

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Dobbies launches new spring advertising campaign

Dobbies gears up for season with new Spring campaign

Dobbies has unveiled a new advertising campaign, “Spring’s OUR thing”, developed in partnership with creative agency, elvis. Launching during National Gardening Week (29 April – 5 May), the campaign has been developed based on insight that people feel more...

Blackbrooks installs new PV panels

Blackbrooks set to save £45k on energy costs

Blackbrooks, a family-run garden centre that has been part of the Sussex community since 1982 has won awards for innovative thinking and is now investing in a cutting edge solar system. The 287 Trina solar PV panel array has been installed at the 10-acre garden...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This