New online Product Library to help drive innovation

ONE OF the UK?s leading?horticultural design and print companies has this month launched a new online Product Library to aid its sales team in showcasing products from across Europe.

Floramedia?s Product Library is a tool for the sales team to use alongside clients.?It is an online resource that displays all of the company?s labelling, merchandising and packaging solutions.

Nick Mathias, Managing Director of Floramedia, which is based in Colchester, said: ?We are constantly trying to find new ways to enhance our customer experience.

?We created the online Product Library because new product development is an on-going process across our business in the UK and Europe. It is impossible to showcase this in a traditional catalogue format. Being an online resource makes it easy for us to show products that may benefit customers in a quick process.

?For each product there is a general description, product specification and unique selling points and for some products YouTube demonstrations.

?Our account managers log in to access all the relevant information on products from across our portfolio. We are investing in resources like this to make idea generation and new product development more fluid.”

The Product Library has been developed internally by the Floramedia team and leads on from the Picture Library, which has more than 60,000 visits a month from its customers.

Nick continued: ?There is a noticeable acceleration to find new ways of communicating with consumers to drive plant sales. Growers are constantly striving to find new ideas to meet retail demands. They need to see retailers with a concept that will give them a competitive edge and make them stand out from the competition. We can help arm them with what the retailers want.

?The Product Library will show growers our extensive range of products, demonstrate our creativity and how we can help them stand out.?

Floramedia has the UK?s largest range of stock labels and point of sale products with more than 10,000 to choose from.?The forward-thinking company is constantly improving and expanding its range.?

The company prides itself on providing the most cost-effective and complete?service for labelling, point of sale, web,?packaging?and retail?merchandising for the gardening market in the UK.??

It is dedicated to building long-term relationships with its customers, sharing?its knowledge of?marketing and design, and?focusing on quality,?service and reliability.

Floramedia is consistently at the forefront for introducing new and innovative ideas. It also has a picture library with more than 250,000 images that are available for garden centres to use to create their own marketing materials.

For further information, please call Floramedia, which is located at Axis Two, Brunel Way, Severalls Business Park in Colchester, on 01206 771040, email or visit

Product Library

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