A new petcare range developed by dog lovers

Retailers are excited about the potential The Ernest Charles Co. range of petcare products has to offer.??Since launching at GLEE, it is already proving a winning proposition and with UK pet analysts forecasting continued growth for at least the next five years, petcare presents an un-missable opportunity for recession-proof year round sales.??The new Ernest Charles Co. range, developed by dog lovers, gives retailers a unique range of dog products that offers consumers greater depth of choice, each product being positioned at a price point designed to drive sales.

Gardman Category Director, Tim Goff, explained the reasons for the growing demand for natural and organic dog foods.???An increasing number of middle-aged dogs are developing gluten sensitivity, similar to Celiac disease in humans, which is rapidly driving up the market share of natural and organic foods.?

Following the same principles that underpin The Ernest Charles Co. bird care brand, all the hypoallergenic dog food is made in the UK, free from wheat, dairy products, soya, pork and artificial colourants.??Working closely with nutritional experts the range has been developed to be gentle on a dog?s digestion and is suitable for every stage of a dog?s life; puppy, adult and senior.??Coming in a selection of flavours including turkey and rice and salmon and potato, there is a flavour to tempt every palette.

Tim said: ?The Ernest Charles Co. natural range of foods presents retailers with a great opportunity to trade-up consumers.??With our own pets in mind we?ve created foods that offer balanced nutrition and are 100% wheat free.??Importantly they are also hypoallergenic, cutting out ingredients that can irritate a dog?s skin and digestive system.

?With a dog?s wellbeing at the heart of everything we do we have worked effortlessly to develop a premium range of toys,??treats, collars, leads and bedding to ensure our dogs have everything they could need for a happy and healthy life.?




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