With a number of new products joining DLF?s market-leading grass seed portfolio this season, the company has also launched a range of accompanying point-of-sale materials that will help retailers to easily maximise in-store sales and boost profits throughout the key spring and summer sales period.
Successfully launched to the trade at Glee 2013, DLF?s newest, category-building product lines ? the ?At Home with Nature? range of meadow mixes developed in conjunction with TV?s Adam Henson, and Grass Graffiti, launched under the Johnsons Garden Care brand ? have both been updated with specialist product displays.? Offering complete flexibility, the display stands are easily moved around the store, meaning they can be co-located alongside complementary products such as core gardening, lawn care, and also birdcare in the case of the Adam Henson range.
Standing at 1.6m tall including the header, and with a footprint of just 0.25m2 , the Henson display unit holds 48 x 1kg units and the? Grass Graffiti? x 500ml units making them a great profit builder when considering the ratio of floorspace taken versus total sales value per unit. Each display unit also comes fully branded, including eye-catching colours and product information.
DLF?s Guy Jenkins said: ?At DLF we pride ourselves on delivering POS and merchandising solutions that make stocking and selling our products as easy as possible.? In the case of ?At Home with Nature? and the Grass Graffiti products we have created high-impact merchandising displays which are designed to do the selling for retailers. The ease of manoeuvrability around the store, means product can be relocated throughout the season, helping to maintain a fresh and interesting store layout, whilst also highlighting clear, linked buying opportunities.?
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