New range a success

by | Mar 20, 2016 | Products | 0 comments

Enviroscent received an overwhelming response to the introduction of its new range the Caption Fragrance Co at Spring Fair, according to the company.

And Enviroscent spokesperson said: ?The brand new range provides the only pure home fragrance option available in the market through a patented format of sustainable paper sticks infused with pure fragranced oils.

?A hit with garden centres and florists alike, which made up 65% of all orders placed at the show, was Caption?s unique and entirely new way to discreetly scent a room by hiding green fragranced sticks in plants and florals.

?Following the success of the company?s Scentsicles product, designed to fragrance Christmas trees and garlands, the Caption Range offers a year-round selection of products for the home and car, with the same high-quality ingredients and superior all-natural technology that enables a slow?release of fragrance over a month or more.?

Tamara Kullback, vice president international, said: ?The feedback from retailers and designers was phenomenal.? I repeatedly heard that our products provided the best fragrance experience at the fair.

?Consumers are becoming increasingly astute about fragrance ingredients and have a desire to purchase products that are more authentic to nature and more environmentally responsible.?The Caption range offers just that.?

more latest news ➡

Yorkshire Garden Centres adds two Dean's stores to portfolio

Yorkshire Garden Centres adds two more sites to portfolio

Bradford-based Yorkshire Garden Centres has announced it is to operate two more sites in Yorkshire.  The two Dean's Garden Centre sites at York and Scarborough will be added to the group that already has sites at Tong, Tingley, Otley and Bingley in West Yorkshire....

Klondyke Group announces Outdoor Living showcase

Klondyke Group’s Outdoor Living Showcase

A sprinkling of Sherbert through the Cottage garden; the simplicity and calmness of Urban Nature through to the mood and mystery of Moroccan Delights; these were amongst the main themes revealed at the Klondyke Group's Outdoor Living Showcase Event hosted this week...

GCA BoT results show garden projects on the up

January’s GCA BoT results reveal rise in garden projects

Hard landscaping topped the sales table in the Garden Centre Association’s (GCA) Barometer of Trade (BoT) report for January 2024 with hardy plants, seeds and bulbs also doing well. Figures recorded by GCA member garden centres last month show a good start to the...

Rising stars nominations deadline 1 March

March 1 deadline for Rising Stars nominations

The GCA is urging members to get their 2024 Rising Stars nominations in by March 1 to help showcase and develop the industry’s most talented individuals this year. The Westland Horticulture sponsored programme offers those who participate the chance to be mentored...

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This