New strategy and identity for Florist Holland

by | Jan 25, 2017 | News | 0 comments

The world around us is changing, Florist Holland with her wide assortment and various services, has to be ready for this. The quality and specifications of our cut flower, potted plants and garden gerbera reflect not only the wishes of today?s consumers but Florist Holland is also focusing on the future consumer. Based on the latest technologies and innovations, the enthusiastic Florist team will continue to develop new varieties and sales concepts for the future. The combination of disciplines such as; breeding, sales, production and marketing leads to fantastic and
innovative results.

Always surprising
Innovation, ambition and loyalty are the top priorities within Florist Holland. This means our partners and clients can expect the unexpected. Our market is changing and together with our valuable partners, we are thinking outside the box!! For decades Florist offers business to business marketing support and concepts but the new world asks more of us??business to the consumer! Together with our clients, we want to generate new ideas in order to create more added value for the end consumer and to bring the gerbera products to a higher level!!

New Corporate Identity
With these new aspirations, Florist has created a new corporate identity. Brighter colours and a modern stylised?flower in our logo are the visual characteristics of the new corporate concept. These substantial adjustments go much further?..our website is completely upgraded and provides lots of useful features and downloadable content such as technical information, high-resolution images, promotional material etc. This will be supported by new multimedia campaigns to emphasise the star quality of our products and concepts among consumers.

more latest news ➡

GCA BoT results show garden projects on the up

January’s GCA BoT results reveal rise in garden projects

Hard landscaping topped the sales table in the Garden Centre Association’s (GCA) Barometer of Trade (BoT) report for January 2024 with hardy plants, seeds and bulbs also doing well. Figures recorded by GCA member garden centres last month show a good start to the...

Rising stars nominations deadline 1 March

March 1 deadline for Rising Stars nominations

The GCA is urging members to get their 2024 Rising Stars nominations in by March 1 to help showcase and develop the industry’s most talented individuals this year. The Westland Horticulture sponsored programme offers those who participate the chance to be mentored...

Handy drops new catalogue for 2024 season

Handy unveils the latest gardening and DIY products

British garden manufacturer Handy has announced the arrival of its new catalogue and Monthly Dealer Promotions Calendar, both designed to provide retailers with valuable increased margins on a wide range of gardening and DIY products and ensure they have everything...

HTA shows caution for garden retailers

Garden Centres cautious despite good start to year

The Horticultural Trades Association (HTA) releases its February monthly market update, which shows that despite the UK economy's recently announced recession, garden retail continues to show some green shoots to kick off the year. The resilience is a continuity of...

Mike Burks awarded GCA Honorary member

GCA inducts Mike Burks as honorary member

Mike Burks, managing director of The Gardens Group, which owns Castle Gardens in Sherborne, Brimsmore Gardens in Yeovil and Poundbury Gardens near Dorchester, has been awarded Honorary Membership of the Garden Centre Association (GCA). Presented by GCA...


The GCA Conference digs deep for the Greenfingers Charity

The recent Garden Centre Association (GCA) conference was not only an informative and educational event, but it also featured a lot of fundraising for the garden retail sector’s adopted charities, including Greenfingers. In fact, delegates dug so deep into their...

Read GCR's latest edition!
Read GCR's latest Made in Britain Supplement!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This