New team heads-up customer driven era at Wyevale Nurseries ?

ONE OF THE UK?s leading commercial nurseries has unveiled its new customer-focused front-end team this month (July, 2014).

Wyevale Nurseries, which recently re-organised from three companies into one to offer customers a ?one-stop-shop?, has bolstered its expertise with some new roles for existing staff and some new faces too.

Sales and Marketing Director, Adam Dunnett said: ?I joined Wyevale Nurseries just six months ago. After spending many, many years admiring Wyevale Nurseries both as a customer or a competitor it is fantastic to now be part of one of our industry?s truly pioneering companies.

?To add to my new appointment, we now have some other new team members and existing staff have been promoted in-house too. Carol Dickinson, who has worked for the company for 17 years, has just been promoted to Customer Support and Innovation Manager.

?She was previously?our Key Account and Marketing Co-ordinator. Stephen Pandeli, who has been with the business for 14 years, has been promoted from Stock and Despatch Managerto Head of Supply Chain Operations.

?Colin Stanley, who has worked for Wyevale Nurseries for 12 years and has more than 30 years? experience in the industry, remains as our Garden Centre Sales Manager, but he will be ably supported by a new face, Lisa Ashford, whose job title is Sales Executive ? Garden Centre Sales (Retail). I would like to wish them all the very best in their new roles.?

Prior to her job at Wyevale Nurseries, Lisa worked for the Blue Diamond chain of garden centres as a Clothing Category Manager and also for Garden Centre Plants as a Telesales Executive.

The 37-year-old will maintain and develop relationships with customers and assist with product developments, marketing initiatives and promotions.

Adam continued: ?Lisa is helping to boost our garden centre support team and is an indication of how important independent garden centres are to us. Both Colin and Lisa have an excellent understanding of what our customers need and expect. They will do everything in their power to deliver this along with the help and support of a wider team of knowledgeable professionals.?

In his new position, Adam oversees the sales and marketing activities in the retail and amenity markets. Prior to his role at Wyevale Nurseries the father-of-two was the Plant Buyer for The Garden Centre Group.

The 46-year-old started his career as an apprentice at Ellis Brothers Nurseries in Evesham and then worked for Jardinerie Garden Centres before going to college.

He did his middle year at college on a work placement at Webbs of Wychbold and then stayed with the company for 15 years, eventually becoming Nursery Director.

Adam also gained a National Diploma in Garden Centre Management from Pershore College.

In her new role, Carol, 47, will be analysing the company?s internal systems and working as a conduit between sales and supply chain to find ways to push its customer service levels through efficiencies and improvements.

The mother-of-two will assist Adam in the development and implementation of the company?s marketing strategy and working with senior managers to help develop new business ideas and strategies.

In his new position, Stephen, 50, will oversee the flow of plants to fulfil orders from each of the production divisions to customers.

The father-of-two has a degree in Business Studies and a National Certificate in Horticulture from Hadlow College in Kent.

Adam explained: ?Carol and Steve?s new roles will ensure that we can offer the very best customer service and that innovation is at the very heart of the business.?

Wyevale Nurseries is one of the largest family-run wholesale nurseries in the UK. It was established in 1928 by Harry Williamson, a horticulturist and entrepreneur. It became the company it is today under the leadership of his son, Peter, who sadly passed away in 2011.

The Williamsons? saw the opportunity to sell their product to an undeveloped retail market, creating one of the first garden centres, followed by a chain. In 1987, the retail side needed to expand and the 19 garden centres were sold as a PLC.

The family then turned its focus to Wyevale Nurseries Ltd. It continues to be a family-run business with ownership and joint chairmanship currently being held by the third generation, Heather and Simeon Williamson, with plans for the fourth generation to takeover in the future.

Wyevale Nurseries has a significant product range and is regularly introducing new plants. It offers a large variety of trees, shrubs, hedging, herbaceous and specimen plants to garden centres, landscape contractors, local authorities, foresters and landowners.

For further details about Wyevale Nurseries, which is based in Hereford, please call 01432 845 200 or visit


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