Nisa and Dobbies launch new partnership

Nisa Retail has announced it has signed a deal with Dobbies to support the new Foodhall strategy.

The decision to join forces with Nisa was driven by the garden centre’s desire to develop its Foodhall offer.
Customers can still expect to find unique, premium quality items in the Foodhalls. Now, a wide range of everyday groceries will be provided by Nisa.
This range will give customers more choice, allowing Dobbies to cater for customers’ needs.

Dobbies partnership

The move allows Dobbies to harmonise its existing range with that of Nisa’s. They will use Nisa’s expertise available in range selection and promotional support.
“We’re delighted to partner with Dobbies. We look forward to helping them on a journey to establish their Foodhall. We’ll unlock the full sales potential of these sites,” said Steve Leach, Nisa Retail sales director.
Nisa has worked with Dobbies retail team to develop a range of fresh, chilled and frozen products. They’re helping to dovetail an everyday range of products into the existing range.
The garden centre’s team identified the potential sales in addressing visitors everyday shopping needs. They moved to address this through the deal with Nisa.
Archie Stewart, Head of Food said: “I am delighted to see our new strategy come to life in the Foodhalls. Customers are shopping for less, more often. We have created a Foodhall offer that caters to this top up shop mission, whilst also maintaining Dobbies uniqueness.
“The Nisa product range has provided us with a credible breadth of range. Other collaborations such as Booths and Luca’s Ice Cream have helped to differentiate our foodhalls. It’s enhanced the shopping experience.
“Nisa has enjoyed an exceptional period of recruitment. It has proven that it’s suited to partnering with a wide range of different retail formats. We know that Dobbies will enjoy the input of our specialist retail support teams.”

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