Nisa and Dobbies launch new partnership

by | Mar 25, 2019 | Business, Chains, News | 0 comments


Nisa Retail has announced it has signed a deal with Dobbies to support the new Foodhall strategy.

The decision to join forces with Nisa was driven by the garden centre’s desire to develop its Foodhall offer.
Customers can still expect to find unique, premium quality items in the Foodhalls. Now, a wide range of everyday groceries will be provided by Nisa.
This range will give customers more choice, allowing Dobbies to cater for customers’ needs.

Dobbies partnership

The move allows Dobbies to harmonise its existing range with that of Nisa’s. They will use Nisa’s expertise available in range selection and promotional support.
“We’re delighted to partner with Dobbies. We look forward to helping them on a journey to establish their Foodhall. We’ll unlock the full sales potential of these sites,” said Steve Leach, Nisa Retail sales director.
Nisa has worked with Dobbies retail team to develop a range of fresh, chilled and frozen products. They’re helping to dovetail an everyday range of products into the existing range.
The garden centre’s team identified the potential sales in addressing visitors everyday shopping needs. They moved to address this through the deal with Nisa.
Archie Stewart, Head of Food said: “I am delighted to see our new strategy come to life in the Foodhalls. Customers are shopping for less, more often. We have created a Foodhall offer that caters to this top up shop mission, whilst also maintaining Dobbies uniqueness.
“The Nisa product range has provided us with a credible breadth of range. Other collaborations such as Booths and Luca’s Ice Cream have helped to differentiate our foodhalls. It’s enhanced the shopping experience.
“Nisa has enjoyed an exceptional period of recruitment. It has proven that it’s suited to partnering with a wide range of different retail formats. We know that Dobbies will enjoy the input of our specialist retail support teams.”

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show


Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word


Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This