Johnson’s Lawn Seed is encouraging gardeners to say “no” to mowing their lawns to help bees, butterflies, and wildlife, as part of Plantlife’s No Mow May initiative. To further support this, the company is set to enter new markets with Celebration, a “unique and easy-to-merchandise wildflower gifting solution”.
According to Johnson’s, the tins contain “no bulking agents or fillers whatsoever” and will help customers “grow a spectacular annual array of wildflowers in any open space”.
“Not only do the Wildflower tins make ideal gifts for garden-loving friends and family, but they also offer an important gift to nature, as the wildflowers will encourage pollinators into gardens, providing nectar for these vital winged insects,” read a Johnson’s Lawn Seed statement. Each tin apparently covers up to 15m2 and has an RRP of £9.99.
Guy Jenkins, consumer manager for Johnsons Lawn Seed, said, “Our Celebration wildflower seed tins have been designed with gifting in mind. They are very user-friendly with easy-to-sow seeds that will help consumers achieve beautiful results that will attract butterflies and bees to their gardens and other open spaces. Importantly, we have created a mix that isn’t reliant on heavy bulking agents as similar mixes on the market do. For us, this is not about having the biggest box on the shelf. Instead, we want to create something that not only looks good on the shelf or till-top display but also delivers results.”
No Mow May, first launched in 2019 by Plantlife, highlights that almost 7.5 million acres of flower-rich meadows and pastures have been lost since the 1930s. The result is fewer pollinators and fewer insect-eating birds. With so many pollinating insects on the decline, our gardens are the perfect place to turn to counter this decline. Even small steps, such as having a slightly overgrown lawn or planting wildflowers that are rich in pollen and nectar, will attract beneficial insects and bees to gardens.