Non-traditional categories shine despite weather in June

by | Jul 26, 2016 | News | 0 comments

Sales in non-traditional categories at garden centres across the country were up during June (2016) but due to wet weather traditional categories were down according to the Garden Centre Association?s (GCA) Barometer of Trade (BoT) report.

Outdoor plant sales were down -4.70% and sales of houseplants were down -1.33% while clothing was up 18.01% and catering was up 10.65%.

Iain Wylie, GCA Chief Executive, explained: ?June?s BoT figures are a bit of a contrast to what we saw in May. Due to the May Bank Holidays we saw super sales in more traditional categories but June was a bit of a washout with lots of wet weather, leading to sales being down in the traditional categories.

?Garden Sundries were down -4.11% and furniture and barbecue sales were at -8.13% while seed and bulb sales were up slightly at 0.07%. Sales in pets and aquatics departments were down -1.37%.

?At times like this, when we can?t rely on the Great British weather, we can rely on the fact that many garden centre?s are now destinations with restaurants, cafes and even farm shops and people don?t visit them just for the plants anymore. This is proved in the rise in sales in non-traditional categories. Food hall and farm shop sales were up 4.32% and gifts were up 0.31%.?

Sales showed a Year to Date increase of 3.85% and June?s overall monthly sales, compared to the same month last year were -1.47% down.

The BoT reports allow members to compare their trading positions with other centres.

Justin Williams, Managing Director at Fron Goch Garden Centre in Wales, which saw good sales in its restaurant in June, said: ?June, in which many core gardening lines struggled against last year?s figures, saw the restaurant hold its monthly average increase on last year of 20%. Last summer, in the restaurant, we invested in a re-fit and increased the number of covers to 200, which has delivered 20% growth since September 1, 2015.?

The GCA represents nearly 200 garden centres nationwide.

Tammy Woodhouse, Manging Director at Millbrook Garden Centres in Kent and East Sussex, which had good plant sales during June, said: ?I would put our good plant sales in June largely down to our Rose Festival, which we have been running for three years. We find it a really good way to shift the focus from bedding and give customers a good reason to visit.

?We work with the growers and they select the best looking roses in flower to send us and we create lovely displays. We hold a preview evening for our best customers, with rose specialists on hand, customers can shop with a glass of fizz and chocolate dipped strawberries and mini rose scones. Not only do we see an increase in our rose sales but it also grows our overall plant sales.?

www.gca.org.uk

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show

BURGON & BALL WINS FOUR STARS AT RHS CHELSEA

Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This