Peckish to show growth at this year’s Glee event

by | Aug 17, 2018 | News, Product News, Products | 0 comments

Peckish
?
A key strategy driving this success has been Westland?s commitment to promoting the brand within the garden centre channel.
?
Another driver is the company?s pledge to support garden retailers.
?
The Total Wild Bird Care market is worth an estimated ?300 million.

Peckish grows

Peckish wild birds
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Print Friendly
  • reddit
  • LinkedIn
Since its relaunch in September 2017, Peckish has become the fastest growing brand. It is also the number one brand in the ready to use Feeder market with a 50% share.
?
A series of road shows are behind this summer’s rise in demand.
?
The events took place at four different locations and showcased the new Peckish products.
?
It made the buying process easier for retailers. It also removed the need to travel to explore the new range and developments.

Convenience

Peckish packaging
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Print Friendly
  • reddit
  • LinkedIn
User convenience is paramount for Peckish, which is why there has been considerable investment in the packaging
.
?
Customer feedback and insight has shown that convenience of storage is a key benefit. It has led to the expansion of resealable packaging. This is now on 80% of Peckish?s food products, including all small bags.
?
?
The new product range includes Squirrel Proof Suet Pellets, decorative feeders and bird tables. This is all part of the Peckish Secret Garden Range.

Retail support

Westland has further invested in eight new promotional packs and point of sale displays available to garden centres. The company has also strengthened its sales team.
?

Peckish
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • Print Friendly
  • reddit
  • LinkedIn

The Peckish garden centre sales team consists of 40 members whose roles focus on growing the brand in this channel.
?
Rachael Dickinson, senior marketing manager at Westland, said: ?Our strategy is to drive business to garden centres.
?
“To do this we have invested in this channel and it is already paying off with 45% growth.
?
Our sales team are not agents, they are dedicated and knowledgeable with a genuine interest in the products. They have an invested concern in supporting the garden centres.
?
“We expect our new products, with supporting marketing and sales materials, will further growth.?

The launch

The new range of Peckish products launched on 1st August 2018 and will soon be arriving in garden centres around the country.
*GFK Running Report Wild Bird Care. Sept 17-May 18 vs Sept 16-May 17

more latest news ➡

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

2024 GIMA Awards judges announced

GIMA Awards 2024 judges announced

As the gardening season gets underway in earnest, the team at GIMA are looking ahead to November when the winners of the 2024 GIMA Awards will be announced. But first, the judges need to deliberate. Here, GIMA reveals who will be making the tough decisions this...

Boost bacK for TV advertising campaign in Spring

Boost back on TV this Spring

Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this April in the UK and ROI, driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market,...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This