Perennial launches Christmas shop

Over half a billion charity Christmas cards are sent in the UK each year. In 2014 Perennial received over ?110,000 from sales of their cards through Cards for Good Causes pop-up shops, the primary retail outlet for its range of Christmas cards, making it an important source of income for the charity.

Perennial sees an annual uplift in calls from those struggling to make ends meet during the winter months. As winter approaches, a range of Christmas cards and gifts is now available online.

Carol Paris, chief executive of the HTA and a Perennial trustee, is helping develop the retail side of Perennial?s operations. She commented: ?Not only is Perennial offering a lovely selection of gifts and cards for gardeners and those who love the countryside this year, but we are also offering a corporate over-printing service. Companies who choose to support Perennial this Christmas can order cards in bulk and have them printed with their company logo and a personal message. We hope this will encourage many more people to support the only charity helping all horticulturists from every sector of the industry when times get tough.?

Sheila Thomson, director of services at Perennial, said: ?While forecasters are busy trying to predict the weather, we are focused on ensuring our clients are warm and well fed this winter. We are keen to hear about anyone who feels unable to keep themselves safe this winter and are ready for increased numbers of calls from people who need our help.?

A selection of ?gifts that transform lives? can be purchased to immediately help those in most need of support including buying a child a Christmas present, purchasing a ?keep warm pack? and making a donation to cover a month?s fuel costs for a family in crisis.

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