Plantable children’s book company secures investment on national TV show

by | Jun 10, 2021 | News, Product News, Products | 0 comments

Willsow, creator of the first-ever plantable children’s book, is the latest business to pitch on Dragons’ Den. Willsow’s appearance will air on 20 May at 8pm on BBC One.

Tom and James entered the Den looking for £20,000 investment for a 10% share in their company, Willsow. After an intense pitch to the Dragons, Peter Jones, Deborah Meaden, Touker Suleyman, Tej Lalvani and Sara Davies, they secured a £20,000 investment for 15% of the business from Sara Davies. Peter Jones and Deborah Meaden were extremely keen to invest but asked for a higher percentage of the business. After some serious negotiation, Peter Jones and Deborah Meaden refused to reduce their asking percentage and the pair struck a deal with Sara Davies.

When asked about the future of Willsow, James said: “It’s going to be an all-encompassing brand that stands for sustainability, recycling and getting the most from our natural surroundings. We’ll have a huge range of books, how-to plant guides, gardening equipment and be the go-to business for parents who are looking for fun ways to get their kids out into the garden, learning about our environment and everything it has to offer.”

Tom, the founder of Willsow, said: “We’re incredibly proud to have created the world’s first plantable children’s book. Everything we do is completely sustainable, whether it be our renewable energy powered factory, or our natural cotton stitched books instead of toxic glue or harmful metal staples. It is amazing to continue my family’s legacy by running our 77-year-old printing firm and creating truly innovative products. We’re on a mission to educate future generations on all things sustainable. Willsow, where the end of the story is just the beginning.”

more latest news ➡

Burgon & Ball wins four stars at RHS Chelsea Flower Show

BURGON & BALL WINS FOUR STARS AT RHS CHELSEA

Burgon & Ball, creator of beautiful garden tools since 1730, has won four stars from the Royal Horticultural Society for its stand at the RHS Chelsea Flower Show 2024. In its twenty-seventh year at the show, the Sheffield-based company has been honoured for the...

BOT shows catering performing well

Clothing and catering strong in April’s BoT figures

The Garden Centre Association’s (GCA) Barometer of Trade (BoT) for April is out and shows clothing and catering leading the way when compared to the same month last year. There was also a positive, 3.77%, year-to-date variance, but 10 of the 13 categories recorded...

Hozelock auto reel mobile

Hozelock unveils ground-breaking automatic hose system

The demands of modern gardening have evolved as consumers search for more convenient and efficient methods for an array of tasks, from planting and pruning to garden watering. This year, Hozelock has expanded its’ extensive hose storage offering with the launch of...

Squire's achieves peat free milestone

Squire’s achieves peat free milestone

Squire’s Garden Centres has confirmed that it no longer sells any bagged compost containing peat. The UK government proposed to ban the sale of bagged compost containing peat to home gardeners in England by the end of 2024. Although the ban is not yet in force,...

Horticultural manager wanted

Opportunity for horticultural manager

A garden centre in the Ipswich area is looking for a new horticultural manager to run the plant area. The new recruit will lead and develop a small team whilst enjoying the freedom to make decisions. Garden Centre Horticultural Manager £32 – 35,000 + Package &...

Read GCR's latest edition!

Subscribe ToThe Wednesday Word

Subscribe To
The Wednesday Word

 

Get all the latest news, events & more straight to your inbox every Wednesday.

You have Successfully Subscribed!

Pin It on Pinterest

Share This