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  • Planting Magic merchandising designed to increase average basket spend

    EXTENSIVE merchandising solutions have been launched for Gro-Sure? Planting Magic, designed to increase average basket spend.

    Westland Horticulture, the company behind the innovative new product has invested heavily in both indoor and outdoor branded POS, banners, bollard covers and bedding area baskets. This vast array of merchandising has been created to assist garden centres in educating the consumer, driving link sales and ultimately increasing average basket spend.

    Rebecca Fairbairn, Brand Manager for Gro-Sure?, said: ?Westland Horticulture passionately believes in Planting Magic as a new category and one that is able to drive link sales between plants, plant food and compost.

    ?Through our offering of multi-sited merchandising, retailers will be able to drive profits by guiding customers around the store. As with all Gro-Sure? products, the merchandising options available are eye-catching and long-lasting, designed with the consumer in mind.?

    The concept of Planting Magic was hit upon after consumer research identified that consumers were looking for a simple to use all in one planting product that could be used with any type of plant in the garden to provide amazing season long results. This message is clearly visible both on-pack and throughout all merchandising solutions and is supported by a ?1.5 million communications campaign, including PR, TV and print advertising.

    For further trade information about Planting Magic, either contact your sales representative or log onto the Trade section of the Westland Horticulture website.

    ***To launch Planting Magic, Westland will be running a competition calling for garden centres up and down the UK to come up with the most imaginative display for the product.

    The prize will be x2 tickets to a tour of Key Gardens in Richmond, Surrey, with Planting Magic star, Charlie Dimmock on Sunday, June 1.

    To take part in the competition, email a photograph of your Planting Magic display to erogers@westlandhorticulture.com

    The winning entry will be chosen on April 30

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