Preview show success for Daro

Daro has reported a highly successful preview show for 2015, with plenty of stockist feedback to help shape their 2016 range.

Northampton-based Daro is focused on stockist feedback and uses the exclusive show to engage with comments about their cane and rattan furniture ranges.

The 2015 show has boasted record attendance, and according to the company, plenty of positive feedback has been received particularly in regard to the exclusive Laura Ashley fabrics.

Terry Head, head of retail at Stewart?s Garden Centre which attended the show, said: ?The Daro preview show is very useful and to see the full range on the floor is very helpful when it comes to planning 2016. We can view the indoor and outdoor ranges and spend time with the Daro team, which is very beneficial. James always gives us a lot of information ? his knowledge is second to none. When you attend an event like Glee or Solex it gives you a snapshot but this is a full day to look around and take it all in.?

Daro director James Brown said: ?We are pleased all our hard work has paid off. The show was a roaring success with lots of positive comments from our stockists, all of which we have taken on board. I?m really happy with our new range and I think when the stockists see it they will be pleased too as they know they have had input into it.?

For more information, visit: www.daro-cane.co.uk

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