Radio broadcasts to support new Gardman campaign

Gardman is promoting its premium wild bird care brand, The Ernest Charles Co. with a new engaging consumer PR campaign.

The campaign will kick off next week on 8 December with a host of live radio broadcasts which will air on stations across the country.

Gardman work closely with the British Trust for Ornithology, Britain?s leading wild bird research organisation, to develop their Ernest Charles range, and have appointed Clare Simm from the BTO as their campaign spokesperson.

Clare Simm helps to run the ?Big Garden Birdwatch? and will centre the radio interviews around the importance and benefits of feeding garden birds year-round. An informative video, which will be promoted over the winter months, will further push the campaign?s message, as well as print and digital consumer PR, competitions, giveaways and editorial.

The Ernest Charles Co. range includes 100% wheat-free seed blends, high-energy suet balls and handmade bird tables and nest boxes which carry a 15-year guarantee.

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