Winter fuel experts Dizmezs Ltd are launching READYBLAZE, a new firewood brand for the UK Garden Centre market. The brand marries superior performance with environmentally friendly features. Every piece of timber in their firewood products is kiln dried to under 20% moisture content level, leading to cleaner, hotter burning and less harmful emissions.
Backed by the Dizmezs family history of Sawmilling, the READYBLAZE brand offers premium winter fuels for domestic home and outdoor use that are ready to burn. The brand aims to keep people warm via a consistent quality product, manufactured from sustainably managed raw materials and a process designed to reduce carbon emissions.
Dizmezs operate a large 110,000 square metre manufacturing hub in Latvia which has an 18,000 square metre warehouse. The site has modern processing facilities, including a sawmill, a dimension mill and splitting and drying equipment. By using state-of-the-art processes and historic knowledge, the consistency and quality of their products have been refined and perfected since they were established in 1996.
The range consists of kiln dried hardwood split logs, ideal for use on stoves, open fires and chimineas. In addition to Birch logs READYBLAZE also offer more premium options such as Ash, which burn hotter and longer than Birch logs.
Food Grade Logs and Kindling are also available for wood fired cooking; specially prepared to reduce unwanted flavours being added to food. Also available in the range are Round Heat Logs and accessories for the fire such as Wood Wool Firestarters and standard Kindling.
The range packaging is well thought out with recyclable consumer packs in the form of plastic bags and cardboard boxes.
READYBLAZE Sustainability pledge
READYBLAZE is committed to sustainable sourcing of raw materials and is a member of the PEFC (Promoting Sustainable Forest Management) scheme. For every 1 tree cut down from a sustainable forest, 8 additional trees are planted in its place.
READYBLAZE is also a member of the Woodsure ‘Ready to Burn’ initiative to reduce harmful air pollution. All timber is kiln dried to less than 20% moisture levels ensuring cleaner emissions and a higher temperature than timber above 20% moisture levels.
Furthermore, the technology in the sawmill enables all the wood waste to be utilised by using the wood waste as the fuel in the boiler plant to produce heat for the kiln drying facilities.
Production capacity in Latvia
With 55% of Latvia covered in forest, producing timber products and making efficient yet sustainable processes comes naturally. Furthermore, there is at least 3 times more access to well managed hardwood species in Latvian forests when compared somewhere like the UK. As a result, Dizmezs have access to more product and are therefore able to offer a larger production capacity for UK buyers. In a typical season, Dizmezs process 70,000 cubic metres of roundwood in to wintefuels, lumber and furniture components , shipping this around the world and a significant share to the UK market.
Dizmezs owner, Gunars Mitris said “We are proud to offer a firewood brand with solid environmental credentials, harnessing the practices we have been perfecting here in Latvia for many years, in order to make our processes fully sustainable and offer a safer quality product for UK retailers”
‘Ready to Burn’ and Ready to supply
The UK government guidance now states that consumers should use ‘Ready to burn’ accredited fuels in order to reduce harmful emissions that you may experience from timber that is above 20% moisture levels. READYBLAZE is a fully accredited ‘Ready to burn’ fuel so is fully set up for years of future trading and won’t be affected by the expected law changes in selling non accredited firewood.
Neil Sims, Head of UK Sales commented “Readyblaze represents an ideal brand partner for garden retailers with a concise product range and a clear sustainability pledge from a company that is doing everything to ensure a greener future and a safer product for consumers to enjoy”
With 25 years’ experience of manufacturing and distributing winter fuels behind it, the Readyblaze brand represents the new age of firewood products by offering safer and more efficient firewood solutions from a carbon neutral source with high capacity in order to supply the UK market.
If you would like further details on the Readyblaze brand, please contact Neil Sims on 07368 617124 or email [email protected]
The READYBLAZE website is now live, where you can browse the range – www.readyblaze.co.uk.