Report reveals ?food to go? buying habits


A new consumer insight report, commissioned by food manufacturer Adelie Foods, has revealed a number of facts on how UK consumers shop the growing foot to go (FtG) category.

The two-part study, which looked at FtG sales in the coffee shop and retail sectors was completed in October 2015 and had over 500 and 1,600 correspondents respectively.

Adelie?s UK head of marketing John Want explained: ?Not only are consumers eating more FtG products, they?re also spending more on their purchases. Around 44% of our sample panel bought FtG products on a weekly basis with 34% of correspondents buying two to three times a week.

?However, it?s not just the frequency of purchase that?s on the increase it?s also the amount of money we spend, on average people are spending ?3.81 per visit which is up by 23p on 2014 figures and represents a YoY increase of 6.4%, which is a substantial increase, given it is against a backdrop of zero food inflation.

?There?s no doubt that the FtG category will continue to show strong growth over the coming years, and the way we as consumers shop this sector will have an impact on the success or not of the various outlets. Technology will be key, the convenience that using smart devices affords consumers in how they search for outlets, products or indeed pay for goods will mean major changes to the way companies currently operate.?

Adelie Foods supplies the retail, coffee shop, contract catering and travel sectors with a wide range of branded and private label sandwiches, salads and snack foods and owns the UK?s number one FtG brand URBAN eat.


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