The RHS has created a series of short films with young trailblazers in horticulture sharing what they love about their jobs and explaining why their careers matter. The films were made in response to a survey* revealing that of secondary schoolteachers who discuss careers with their pupils, just 16% highlight horticultural roles.
The videos can be viewed here at the RHS Youtube channel: http://bit.ly/1b1PJcu. We’d like as many young people as possible to see these so please share them on your website / blog / newsletter / social media channel. Instructions on how to?embed?the videos can be found below.
The survey of 500 secondary schoolteachers also found that 80% of teachers are unaware of career development opportunities in horticulture. In the ?Young Voices in Horticulture’ films, horticulturists raise awareness of the possibilities in the industry and share how they are entrepreneurial, innovative and creative in their jobs.
The films, which will feature on social media and career websites and will be shared with schools and colleges, form part of an industry-wide campaign, Horticulture Matters, to raise the profile of careers in horticulture and help bridge a critical skills gap. Key to the campaign is attracting young people into the sector.
Sue Biggs, RHS Director General, says: “As an industry we must take responsibility for the lack of understanding, and appreciation, of horticultural careers and take action to change perceptions. Nearly 85% of secondary schoolteachers haven’t had information about jobs in horticulture in the last three years, demonstrating the urgent need to better communicate the expanse of rewarding opportunities with as wide an audience as possible.
“Many young people think** horticulture should only be considered if you’re failing academically, but these ?Young Voices in Horticulture’ films illustrate that you can be successful in horticulture and have a fulfilling career with immense job satisfaction. Many of them talk about how they make a positive difference to important topics like food security, biodiversity and health. Best of all, though, is their passion for their careers – it’s infectious.”
Paul Kettell, Schools Development Officer for the RHS says: “We’ve shown the videos to a few groups of teachers, career advisors and secondary school pupils from year’s eight (12-13) and ten (14-15) to test them out. Many of the young people thought working in horticulture was ?boring’ and meant ?digging in the rain’ or ?community service’ but had their minds changed by the videos. They were really engaged by seeing young people they could relate to talking passionately about their careers and commented on how happy they all seemed and how creative, artistic and interesting their jobs sounded.? The teachers thought the videos were an excellent resource and were a great way for both they and their pupils to learn about what careers in horticulture really entailed.”