SafeLawn TV ad campaign to drive lawncare success

The popularity of SafeLawn sees Westland’s Lawnman returning to TV in 2019. This is part of an extensive campaign to promote SafeLawn and drive the lawncare sector.

Since its launch two years ago, SafeLawn has become an established product in the sector. Retailers have benefitted from the results and growth. This is set to continue following the impact of the television advertising campaign.
The  adverts are part of a £1.5 million campaign that will air on TV, including on on-demand services.
They will run from 17th April through to the 27th May.
The product is a unique, organic fertiliser made from natural ingredients. Parents and pet owners minds’ are at rest knowing that it is safe to use around children and pets.
It nourishes and its formula guarantees a green, lush and thick lawn, with healthy grass from root to tip!
Marloes Rots, Brand Manager commented: “SafeLawn has been successful since its launch. We’re expecting this to continue this year, particularly following last year’s drought.
“Westland is dedicated to driving the lawncare sector. We’re committed to supporting retailers by increasing demand. This is why we have invested in this advertising campaign to cover such a key sales period.”

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