Sales of larger Christmas trees up 55%

Wyevale Garden Centres? have held the first of their ?real tree weekends? on 5 and 6 December, and are set to hold their second this coming weekend (12 and 13 December).

Buoyed consumer confidence with the demand for quality Christmas trees has prompted a sales increase of 11% in quality Christmas trees. The increase supports a recent OnePoll study in which over 52% of customers were revealed to assess the quality and shape of a tree before making their choice ? this is compared to other indicators such as price and height.

Wyevale Garden Centres reports that a strong trend is emerging for larger Christmas trees, reflected in increased sales ? up 55% in their largest trees of 240cm and above.

Dan Zinner, trading director at Wyevale Garden Centres, said: ?The picking of the family Christmas tree is a long tradition that the nation gears up to, marking the official start of the festive season at home, but we do advise customers to pick their tree as early as possible to ensure they get the best-looking tree. The scent, style and size of the Christmas tree are all key factors we see our shoppers seeking advice on, with many asking for the biggest one we have in stock.?

The ?real tree weekends? will take place across all of Wyevale Garden Centres? 151 centres across the UK. Activities include free hot chocolate, a free tour from the centre?s ?tree experts? and festive foraging for children.

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