SBM Life Science launches new digital hub

The team behind Baby Bio has launched new digital platform Seezon to offer home and garden inspiration and advice.

SBM Life Science has created an online hub which includes tips for growing fruit and vegetables, lawn care advice, and solutions for a variety of common garden issues such as pests and diseases.

It also features an “inspiration centre” showcasing gardens from around the world in a ‘Travel Series’, recipes, tutorials, and ideas for creating more sustainable gardens. A product directory for SBM Life Science brands such as Baby Bio and Phostrogen is available too.

James Ramnought, marketing director for SBM Life Science says the website will bring its “iconic brands” under one roof. “The launch of Seezon is a very exciting moment for SBM Life Science. More than just a new website, we hope that Seezon will act as the go-to digital destination for consumers, whether they are houseplant lovers, green-fingered gardeners or are simply looking for some inspiration for the home, garden, and beyond.”

SBM Life Science’s head of marketing & sourcing Europe, Laurent Davier, says Seezon speaks in particular to a “younger generation that is very aware of gardening and nature. Our objective is to accompany the consumer throughout the seasons. As for our retail partners, Seezon’s digital platform and social networks are a real asset, generating additional traffic in stores and on their e-commerce site, attracting new customers and increasing the loyalty of those already acquired.”